Additional Processes: Product Market Fit Test
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Why Product/Market Fit Test?
Product/market fit as a process
Throughout the entire funnel
Platform
Establishing durable conversion rates
I. Product/Market Fit test process
Funnel
Platform
Word of Mouth
II. Funnel
Funnel testing
Value proposition
Conversion rates (durable)
III. Platform
Traffic to users conversion rates
Users to paying users conversion rates
IV. Word of Mouth
Designing the platform to facilitate invites
Traffic invite signups