Additional Processes: Evergreen Content

I. Why Evergreen Content?

Now that we know we have something of value for the consumer, we can now create the content that will make up the offer that we use for our list building. Content creation starts with analyzing the keywords that people are searching for. This is going to tell us the main value themes associated with our startup. Create 3 to 5 evergreen pieces of content as blog post tutorials. Evergreen content is content that doesn’t lose value and actually generates more and more traffic over time. This can be a how to, a list, a problem solved. Once this evergreen content is created it can be turned into an infographic.

II. Evergreen Content Process

Copywriting
Methodology
Infographic
Blog Posts

III. Copywriting

Using the copywriting template
Basis for marketing material

IV. Methodology

Methodology consistent with the problem we are solving using our platform

V. Infographic

In order to package the methodology or copywriting, we put it into an infographic for distribution

V. Blog Posts

Turning our copywriting into blog posts that will be used for SEO and social media purposes.