Startup Acceleration Step II: Vision, Values & Virtues

I. Why Vision, Values & Virtues?

What will the organization look like when it is at $100M in revenue? The key here is to understand exactly what you are building and work backwards from the desired end state to tangible actions today (virtues). We determine exactly what it is that we want which is called the values and then determine which virtues you will need to embody to get you there.

Vision, Values & Virtues drives our Market Model ($100M math), which drives our Platform Model (Customized functionality), which drives our Sales Model (SS, Transactional, Complex)

II. Vision, Values & Virtues process

1. Vision
2. Values
3. Virtues

III. Vision

The end state of what the company looks like when it hits the value of the company that you would like

IV. Values

$100M revenue company
$1bn TEV company

V. Virtues

How to get there
1. Functionality
2. Client list
3. Workforce size
4. Social media numbers