Unicorn Ventures > Articles > Startup Acceleration Step IV: Platform

Startup Acceleration Step IV: Platform

  • July 3, 2020
  • Posted by: admin
  • Category: Articles
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I. Why Platform?

The features that you need in your MVP are most likely already built in a WordPress plugin. Don’t waste thousands of dollars and weeks and months on your MVP. It allows you to test assumptions and find product market fit with your solution. The platform should be built using lean principles. One does not need to reinvent the wheel to get to an MVP and cost is the primary factor here. That is why we utilize a white label strategy with a wordpress theme. It is likely that your solution already exists in a WordPress theme or plugin. Start with just a website in your MVP stage and don’t worry about an app. The cheaper and sooner you can get to an MVP, the better off you will be.

II. Platform process

1. White Label Theme
2. Custom Mods
3. Functionality Timeline
4. Custom Platform

III. White label theme

● Using an existing WordPress theme to get started
● Customizing the theme
● Base level functionality

IV. Custom mods

Custom mods/plugins built into the platform for unique or differentiated functionality

V. Functionality timeline

1. White label theme
2. Custom mods
3. Custom platform

V. Custom platform
As you grow and garner additional investment, you can look to create a custom platform

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