Startup Acceleration Step V: Funnel & Crowd-Building
- July 3, 2020
- Posted by: admin
- Category: Articles
I. Why Building the Funnel?
1. Funnel Building Methodology
Funnel building is marketing in the 21st century. It involves building a top, middle and bottom part of the funnel to drive traction and ultimately revenue.
Many startups don’t realize that you need to build out the top of the funnel first in order to be able to mode the account through mid funnel and finally to the bottom of the funnel. Clearly revenue is the ultimate goal but we should not put the cart before the horse by focusing on revenue initially. A startup needs to take the time, energy and resources to build out the top of the funnel.
The bottom line is that there is an order to funnel building and you cannot build the bottom of the funnel before the mid funnel and you cannot build the mid funnel before you build the top of the funnel.
2. Top of the Funnel
Top of the funnel refers to activities used to generate brand awareness and interest in the form of page follows, group invites and ultimately group members.
3. Mid Funnel
Mid funnel refers the content drip strategy employed to generate approximately 14 to 16 touchpoints with your content. This moves the potential user from unaware to aware to interested to primed.
4. Bottom of the Funnel
Bottom of the funnel refers to the activities related to moving someone from mid funnel into a lead and driving them to a landing page optimized for conversion. This means we are really tracking leads, offers made, and sales.
II. Top of the Funnel
1. Top of the Funnel Methodology
3. Page likes
4. Group invites
5. Group members
6. Top of the Funnel Metrics
III. Mid Funnel
1. Mid Funnel methodology
2. 14 to 16 Touchpoints
3. Mid Funnel metrics
IV. Bottom of the Funnel
1. Bottom of Funnel methodology
3. Offers made
5. Bottom of the Funnel metrics