Startup Acceleration Step VI: Running the Funnel
When running the funnel we are going to be starting out with building a general crowd and then through time ramping up the cost per like to get more specifically interested crowd members.
The idea is to find an inexpensive crowd that is generally interested and then finding fit through time by getting more and more honed in from a demographic perspective and interest perspective.
We utilize the law of large numbers to our advantage. We are really simply looking for engagement in the form of group member joining and then engagement within the group. From there we look for uniques from the group driven to the website mid funnel.
The funnel pilot is describes running the funnel process in its entirety via advertising on different platforms such as Facebook and Linkedin.
Phase I: Worldwide crowd 100k
Phase II: Regional crowd 10k
Phase III: Specific crowd 1k
Funnel Pilot:
Top of funnel:
Phase I: FB ads 18 to 65+ worldwide English speaking
$.03 per page follow
10k page followers
Invite to get to 1k group members
$.20 page follow
Phase II: 18 to 65+ USA
10k page followers
Invite to get to 1k group members
Phase III: Demographic and interest targeting
$.40 per follow
Mid funnel:
14 to 16 touchpoints
12 months from entrance into funnel
Bottom of funnel:
To purchase landing page (ex clickfunnel, groovefunnels)